HomeBoy was founded in 1988 as the third largest streetwear brand in the world. The origins of Homeboy Loud Couture have always gone hand in hand with skateboarding and music. 1988 is considered the turning point of hip-hop, when iconic bands such as Public Enemy, Run-DMC, NWA and Ice-T shook up the scene not only musically but also in fashion. Homeboy took inspiration from rap culture and the mentality of artists and shaped them into fashionable originals.
The first taste of the old days is now available in our e-shop.
